Internet capability, LED backlighting, 120Hz processing, ambient light sensors, and Full HD 1080p - all the heavy-hitting HDTV features in one panel, the KDL-40EX700 from Sony. A rear ethernet port and BRAVIA Internet Video technology allow you to access online content from providers like Netflix and YouTube as well as music, video, and photos on your home network. Serving up exceptional detail, vibrant colors, and fluid, lifelike motion, this BRAVIA HDTV combines a 1920 x 1080p panel, edge-lit LED backlighting, and Motionflow 120Hz processing. Further, for advanced energy-saving performance, this BRAVIA panel integrates a Presence Sensor, a zero-watt Energy Saving Switch, and a LightSensor, earning the ENERGY STAR qualification. Four HDMI inputs, a USB port, and PC input deliver versatile connectivity options. Sony KDL40EX700
BRAVIA LED meets the internet
Brace yourself for a dramatically expanded Sony BRAVIA cinema experience. Sure, by now you're used to the sharp, high definition realism, vivid colors, and smooth video reproduction for which Sony BRAVIA LED LCD panels are known. Now it's time to discover a new dimension of the BRAVIA experience. With Sony's EX700 series LCDs, BRAVIA meets the internet. All you need to enjoy a variety of new features is an existing home network and/or a broadband internet connection. Hook the KDL-40EX700 to your network via an ethernet cable, and you're ready to go. To begin, BRAVIA Internet Video lets you enjoy select premium and free on-demand entertainment — access online video, music, and more from over 20 providers, including Netflix, Amazon Video On Demand, YouTube, Sports Illustrated, and more. Further, the KDL-40EX700's DNLA compatibility gives you the ability to access digital photos, music, and video from your PC or other DNLA-enabled devices, right on your BRAVIA HDTV! Sony KDL40EX700
Smooth sports, seamless action . . . Motionflow 120Hz
Okay, sure, you're going to enjoy watching the evening news or TV dramas in life-size HD on a big-screen flat panel HDTV. But let's be honest, in your quest to achieve the theater experience in your living room, you're really interested in watching something else. Something with a little more suspense. More intensity. More brawn. In other words, the latest action movie release or this weekend's big sports game. There's a problem, however. You see, not all HDTVs can deliver sports and action movies with the same lifelike grandeur you're looking for. As it happens, most TVs are designed to reproduce video at 60 frames-per-second; that is, they flash 60 images per second on the screen to create the illusion of motion. Filmed at 30fps, television programming can be easily accommodated by 60fps (or Hz) televisions . . . each frame is simply doubled to match the 60fps. However, most movies are filmed at 24fps, which doesn't divide easily into sixty. Accordingly, 60Hz HDTVs must subject 24fps movies to complicated video processing that often causes a stuttery and jerky picture. The Sony KDL-40EX700, however, does something else entirely. It looks to advanced Motionflow 120Hz technology. Capable of playing video back at 120fps — a multiple of both 30 and 24 — Motionflow 120Hz seamlessly reproduces both TV and film content. As a result, you experience smooth, fluid, lifelike motion, even when watching fast-paced action and sports programming. Sony KDL40EX700
The Sony Eco panel
A little-known fact: as long as it's plugged in, your HDTV is consuming power . . . even if the panel's turned off. It's true. Modern HDTVs enter a "standby mode" when their power is turned off, a state that keeps them ready for fast initialization the next time you sit down to watch a show, but that also continues to draw energy. Understandably, these "standby" modes really cramp your efforts to improve your home's energy efficiency. Until now. Presenting Sony's new BRAVIA series of Eco LCD panels . . . the EX700 series. Beginning the EX700's long litany of energy-efficiency design features is a "first' in the world of HDTVs . . a zero-watt Energy Saving Switch. By pressing the Energy Saving Switch on the side of its panel, you enable the KDL-40EX700 to consume zero power when in standby mode, effectively eliminating unnecessary power consumption. Complementing the zero-watt Energy Switch is the EX700 series' Presence Sensor. Using advanced sensor technology, the KDL-40EX700 detects when you've been out of the room for a pre-determined amount of time — choose between five, 30, or 60 minutes — and automatically turns the backlight off to conserve energy. In turn, the volume will remain on for a further 30 minutes while you're away before the HDTV powers off completely, allowing you to continue to listen to the audio from the next room. Keep reading . . . the Eco panel is just getting started.
Ga-ga for Green
These days, energy efficiency and environmental health are important concerns. Not only do you want to keep utility expenses at a minimum, but you are also interested in protecting Mother Nature. As it happens, the folks at Sony share your concerns. Demonstrating Sony's "green" zeal, the KDL-40EX700 sports a variety of energy- and environment-conscious design features. First, LightSensor technology monitors ambient-light levels in your viewing area and automatically adjusts backlight intensity. Not only is image clarity optimized, but power use is minimized when light levels are low. Second, responding to the video content you're watching, the KDL-40EX700's Dynamic Backlight Control also makes automatic energy-saving and performance-raising adjustments to backlight intensity. Third, this BRAVIA TV's packaging and printed materials are made using between 20% and 40% recycled materials. Finally, all these "green" features add up to earn an ENERGY STAR qualification, signaling that this LCD HDTV satisfies the U.S. government's strict criteria for energy-efficient operation. Because it's ga-ga for green, the KDL-40EX700 helps you save money and the conserve natural resources. Sony KDL40EX700
Bring on the HD . . . bring on the LED . . . bring on the Sony EX700
There's good reason to be excited: the Sony BRAVIA KDL-40EX700 LCD HDTV sports a Full HD 1920 x 1080p display resolution with edge-lit LED backlighting. In case you're not familiar with "1080p", as it's fondly known, that's the highest definition panel resolution currently available, and an ideal complement to HD movies on Blu-ray Disc, HD television programming, and HD gaming from sources like the PlayStation3. Further, the edge-lit LED backlighting not only delivers enhanced color depth and purity, but also brings you an ultra-thin 2.63" panel depth! Of course, because this is a BRAVIA television, when it comes to the Sony Full HD experience, this is merely the beginning. First, Sony's BRAVIA Engine 3 technology offers a fully digital video processor that employs a collection of unique algorithms to significantly reduce video "noise" and produce sharp, vibrant, lifelike images through which a 1080p-resolution panel reaches its full potential. Second, the KDL-40EX700's Advanced Contrast Enhancer reproduces improved contrast for deep blacks in darker scenes and fine detail in shadows, revealing all the details that the director intended for you to see. Third, an Ambient Sensor automatically adjusts picture color based on lighting conditions in your viewing area, delivering a picture that's tailored to your living room. Finally, Sony's 24p True Cinema technology ensures compatibility with and high-fidelity reproduction of 24fps film-based content. Bring on the HD.
It's all about connections
Today's home A/V components aren't meant to work alone. Rather, they're intended to integrate with each other, allowing for a seamless, interconnected home theater experience. And when it comes to connections, the KDL-40EX700 does not disappoint. Heading the list of A/V connections, of course, are this BRAVIA LCD's four HDMI inputs. As the only single-cable HD audio and video interface, HDMI offers optimal connectivity to HD sources like Blu-ray Disc players, HD satellites, and HD gaming consoles. Next, a rear-panel PC input allows you to convert the KDL-40EX700's LCD screen into a giant, 40" computer monitor. Last, but not least, is the KDL-40EX700's side USB port. Quickly connect to a thumbdrive, your laptop, or a portable audio player, and access video, photos, and music using this BRAVIA HDTV. Sony KDL40EX700
Ah, BRAVIA
As a leader in products with HDMI connectivity, Sony has created BRAVIA Sync technology to go beyond simple audio and video transmission. When you combine your new KDL-40EX700 with a select number of other BRAVIA audio and video products, control functions will also be transmitted via the HDMI cable. With "One Touch Play", operations that took several steps are reduced to one. Press the PLAY button on the remote, watch the audio and/or the video component(s) turn on then the BRAVIA KDL-40EX700 television will turn on and switch to the correct video input...Simple...Easy...BRAVIA Sync. Sony KDL40EX700
Your HD lifeline
High Definition Multimedia Interface, or HDMI, is the only home A/V connection that allows for both Full HD 1080p video and 7.1-channel studio-quality audio to be passes along a single cable. In other words, in order to take full advantage of your home theater's high definition potential, you need to HDMI cabling to link HD-capable components. It's only natural that you might have questions regarding how best to outfit your personal HD system. Vann's sales representatives are here to explain all of your options. Call the 800 number at the top of this page for expert advice.
Included with purchase
The following items are included with the purchase of the KDL-40EX700: Remote control (RM-YD033), 2 AAA batteries, AC power cord, Operating instructions, and Table-top stand.
Comparison Specifications
•Screen size: 40" (measured diagonally) LED LCD display / Full HD 1920 x 1080p resolution / Edge-lit LED backlight
•Aspect ratio: 16:9
•Viewing angle: 1787deg; x 178°
•Progressive features: BRAVIA Internet Video / Motionflow 120Hz processing / DLNA compatible
•Best video inputs: 4 HDMI v1.3 inputs (2 rear, 2 side)
•Other inputs: 1 rear ethernet port / 1 side USB port / 1 PC + audio / 2 rear component-video / 2 composite-video (1 rear, 1 side) / 4 analog audio (3 rear, 1 side) / 1 RF
•Audio enhancements: Dolby Digital / SteadySound automatic volume control
•Built-in speakers: 10W x 2 speakers
•Mounting options: Table-top swivel stand included / VESA 300mm x 300mm wall-mounting compatible
•Remote control: RM-YD033 remote included
Additional Specifications
•Efficiency: Presence Sensor / Zero-watt Energy Saving switch / Backlight-Off mode / Dynamic backlight control / Eco settings / Power-saving modes
•On-screen interface: Xross Media Bar graphical user interface
•Ambient Sensor and LightSensor technology
•Outputs: 1 rear digital optical audio out / 1 rear audio out
•Network features: JPEG photo, MP3/LPCM audio, and MPEG-2/AVCHD renderer / JPEG photo, MP3/LPCM audio, and MPEG-2/AVCHD client
•BRAVIA Engine 3
•24p True Cinema technology / Advanced Contrast Enhancer
•Built-in tuners: ATSC / NTSC / QAM (digital and analog)
•USB applications: JPEG photo viewer / MP3 music player / MPEG1 video player / MPEG2 TS video player
•Video features: PhotoTV HD / Deep Color / 3D comb filter / Auto Wide / Cinema Mode / Live Color technology / MPEG noise reduction
Manufacturer Specifications
•Audio features: Audio return channel / 5.1-ch audio out / Clear Voice / Invisible speakers with sound elevation / S-Master / Sony Original Surround / Sound Enhancer
•Sound modes: Dynamic / Standard / Clear Voice / Custom
•Surround effects: Cinema / Music / Live Sports / Game
•Convenience features: Auto photo mode via USB / Auto picture setting / Auto shut-off / BRAVIA sync / Picture-in-picture / Theater Mode
•Convenience features (continued): Channel block / Channel jump / Channel surf / Edit channel labels / Favorites / ID-1 detection / Info banner / Input skip
•Convenience features (continued): Label inputs / Picture adjustments lock / Picture frame mode / Program block / Sleep timer
•Multiple-language display: English / French / Spanish
•Scene select: Auto / Cinema / Sports / Photo / Music / Game / Graphics / General
•Picture modes: Vivid, Standard, Custom, Cinema, Game-Standard, Game-Original, Graphics, Sport, Photo-Vivid, Photo-Standard, Photo-Original, Photo-Custom
•Parental control
Dimensional Specifications
•Dimensions: 38.88" W x 24.63" H x 2.63" D, without stand / 38.88" W x 25.88" H x 11.13" D, with stand
•Weight: 32.9 lbs, without stand / 39.3 lbs, with stand
Sony KDL40EX700 Warranty Details
1-year limited parts and labor warranty
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Sony KDL40EX700
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